Are your accounting and tax preparation fees competitive? Are you leaving money on the table by underpricing your services? And how do your firm's pricing strategies compare to other accounting practices nationwide?
According to Ignition's 2026 U.S. Accounting & Tax Pricing Benchmark Report, 77% of accounting firms plan to increase their prices within the next 6–12 months. Even more revealing, 60% of firms reported little or no client resistance after raising their fees.
Based on research involving 368 accounting firms across the United States, this report provides valuable pricing benchmarks, industry trends, and practical recommendations to help CPAs, tax professionals, and accounting firm leaders make more informed pricing decisions.
Download This Report to Discover:
What Accounting Firms Are Actually Charging: Explore pricing benchmarks for individual and business tax returns, bookkeeping, tax planning, advisory services, and CFO/controller engagements.
How Much Firms Are Raising Their Fees: Learn why 77% plan price increases, which increases are most common, and how clients have responded to higher fees.
Where Higher-Value Revenue Opportunities Exist: Discover how firms are adopting fixed-fee and value-based pricing, expanding advisory services, and developing recurring revenue streams.
How to Strengthen Your Pricing Strategy: Get practical recommendations for benchmarking fees, communicating value, standardizing service packages, and improving profitability.
The report also features expert perspectives from Ryan Lazanis, CPA, Founder of Future Firm, and Dawn Brolin, CPA, CFE, CEO of Powerful Accounting, offering additional insights into pricing confidence and sustainable firm growth.
Whether you're preparing for the next tax season, evaluating your firm's fee structure, or looking to increase profitability without adding more clients, this research provides valuable benchmarks to inform your decisions.
Stop Guessing What Your Services Are Worth.
Complete the form to download the 2026 U.S. Accounting & Tax Pricing Benchmark Report and discover how your firm's pricing compares to accounting professionals nationwide.
